My journey into Digital Marketing for a CPG Brand
It's a whole new world.
I've been saying that to myself for the past ten months...since I transitioned into a Digital Account position with Catapult Marketing, Shopper Marketing Agency, working on a CPG (Consumer Packaged Goods) brand. For a long time, I've wanted to work on a national brand. I wanted to be on the cutting edge of digital within this space. So finding that opportunity in Nashville, where those opportunities are few and far between, was a dream come true!
What I learned the very first day, week, month, and going on year is that it's a whole new world from anything I've ever done in the past. I needed to learn about how products are manufactured, how they are sold, how budgets are set and managed for branding, media, and promotions as well as my client's business and marketing goals.
What a great opportunity to learn and grow!
I learned it's not all about what you know. Sometimes, you have to start from the bottom to get to where you need to be. Even if you are super knowledgeable in one area (for me, social media and digital branding), there are other areas that I know zero about (for me, CPG and the wonderful world of consumer promotions, couponing, and retail marketing).
I will admit, it has been a struggle with myself to go from a job where I was seen as the "digital expert" to a position where I had to learn everything from a different perspective. I had to be patient with myself because I tend to want to know everything at once and that's not realistic. I lost a little bit of inspiration to blog because I was so entrenched in the challenge of learning.
The sparks have arrived!
I'm still learning the who's who and what's what of the CPG industry and how digital promotions work. As I do more and more research and observe the goings on around me, I'm starting to see the connections to what I knew when came into this role and sparks of how that can be applied to what I'm learning. For me, It's not about work, it's about igniting a passion to make a difference. I love using what I know to help brands grow.
Exploring a whole new world...
What you can expect in future blog posts is my exploration of technology, tools, and trends in digital marketing as it relates to CPG brands and retailer marketing...and a little bit of my experiences in Nashville thrown in from time to time! Don't forget your roots - especially when they're boots! ;)