Getting Official with GOOGLE - I'm getting GA Certified!

Let’s face it, navigating a career path in today’s digital marketing world can be challenging. There are so many speciality areas: social media, email, SEO, SEM, Content, Analytics, Media Buying, Shall I go on, and on? It's sometimes difficult to know where to focus your learning.

I’m continually looking to grow my skills, in order to increase my marketability and attract companies that I am interested in working with/ for. One commonality I have seen over the past year, is a need for Google Certified marketers. So, I’m taking advantage of the 2018 holiday season to brush up on my skills and get Google Analytics and Google Ads (it’s not called Google Adwords anymore!) Certified.


How do I get GOOGLE Certified?

Sure, everyone (in the marketing world) has heard of “Google Analytics Certification”- but have you ever looked into how to go about getting it, what’s involved, and what the heck to do with it once you get it? Up until now, I had not. Turns out, it’s really not that complicated.

I will share my journey to getting Google Analytics and Google Ads Certified here on my blog, as well as any learnings I can pass on to fellow marketers looking to do the same.

I started with a few Facebook posts in digital marketing-related groups in my area, and a post to my personal network. I stated my intentions- asking for advice and others to join me in learning. There were a handful of friends willing to pass on resources and a small group interested in getting certified, too. As it turns out, Google has changed how it does certifications over the years (shocker!). After several frustrating google searches and rabbit holes of outdated info, I finally found what I needed to get started. So here goes….I’m starting with Google Analytics Certification.

What you need to know about Google Analytics Certification (as of Nov 2018): You can earn your GA Certification by first studying with Google Analytics Academy (8-10 hrs total), and then taking the free Google Analytics Individual Qualification (IQ) exam, which consists of 70 questions and takes up to 90 minutes to complete. You will then receive a (virtual -PDF) certificate that you can post to your LinkedIn profile, website, or blog.

Google Analytics Certification Basics:

  • Official name: Google Analytics Individual Qualification (GAIQ)

  • Exam cost: test is now FREE! (The test used to cost $50.)


  • 70 (True or False & multiple choice) questions
  • Takes up to 90 minutes to complete
  • You can no longer pause the test, as in earlier versions.
  • If you end the assessment early or the timer runs out before you've answered enough questions correctly, you won't pass.
  • You'll need a score of 80% or higher to pass
  • If you don’t pass you can take it again in 24 hours (It used to be a week to wait!)


  • Once you have passed the exam, your GAIQ certification will be valid for 12 months.
  • The certificate is a PDF that will be available for download within your Google Academy profile.
  • You can list your GAIQ certification as a line item on your resume, LinkedIn Profile, on your blog or business website.

What’s on the test?

The Google Analytics Individual Qualification Exam covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Sample Question: Which default traffic source dimensions does Google Analytics report for each website visitor?

A. Campaign and Medium
Campaign and Ad Content

C. Source and Medium
Source and Campaign

Want to see what it looks like? Well, since it is FREE and you can retake it as many times as you like, I decided to get a sneak peek at what to expect and took the test with no studying. It’s not that easy if you haven’t prepared! Some questions are easier than others, but some are tricky! See for yourself! Take the GAIQ TEST here

Or stay tuned for my next blog post to learn How I am Prepping for getting Google Analytics Certified with Google Analytics Academy. (Just like College Exams, Studying is highly recommended!)

Have you taken the Google Certification tests for Google Analytics or Google Ads?
Share your experiences in the comments below!