Mack Collier on Turning Customers into Fans
I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read.
It's filled with stories of how rock stars and divas like Jewel, Lady Gaga, Katy Perry, Taylor Swift and even one of my favorite Nashville 'ol schoolers- Johnny Cash, built their fan following by creating unique experiences that allow their fans to take ownership in helping the brand grow.
There are also examples of how companies like Red Bull, Fiskars, and Graco have used social media to build brand loyalty and celebrate the communities of their fans. If you get the book, look for tactical "Backstage Passes" throughout the book for clever ways to implement these fun learnings!
[VIDEO] Mack Collier, author of "Think Like A Rock Star" and I discuss the importance of companies using social media as a growth strategy to turn their best customers into their biggest fans.
Nashville Friends: MEET MACK COLLIER and HEAR HIM SPEAK (for FREE!) at Social Media Club Nashville's September 19, 2013 Event, #SMCNash + Mack Collier: Branding like a Rockstar!